Pretziada is dedicated to forging new human connections through interdisciplinary artistic action, building invisible bridges between the island and the rest of the world. We do this in deliberately messy ways, because we believe that contamination is at the root of all worthwhile enterprises.
Our collection is made up of culturally relevant pieces that celebrate the history of Sardinian craft. At times we work directly with artisans, curating specific creations. Other pieces are the fruit of short anthropological residencies that we undertake with international creatives, introducing them to the island and its culture.
We take simple but concrete steps to be an honest company. Throughout our design process, we stress the equal value of each collaborator. We name both our designers and our artisans on our website and in all communication. We study the materials we use and always choose the least harmful option. We accept our artisans' prices and we pay our invoices on time. We reuse packing supplies as much as we possibly can.
We truly believe that by working in full respect of the local heritage and traditions we can bring change and prosperity to this ancient place without losing an ounce of authenticity.