One of the most talented youngsters on the Italian scene, Roberto's main gig is as Creative Director of Punkt Magazine in Milan. An all-around visionary, he also shoots videos, art directs and generally helps various projects find their visual footing. Having followed the exact opposite trajectory from us (from small-town Sardinia to the metropolitan world of art, fashion and design), Roberto was immediately willing and able to take the art direction of Pretziada in hand. From that day, our confused creative howl has been sleekly transformed into a simple, beautiful, clean vision so we can concentrate on curating the details.
1. Define originality.
Originality = Authentic + Astonishing
2. What do you love about your job?
The freedom to be extravagant, methodical and outrageous, and also get paid for it.
3. Your favorite place in Sardinia?
Cala Cipolla, near Chia.