Along with her four sons, Mariantonia has built her workshop on the preservation of traditional techniques, some of which have become exceedingly rare. The Urru family has also dedicated themselves to recreating the entire chain of production, producing their own yarns. Unlike other artisans, however, they have balanced out their dedication to traditional technique and production by simultaneously teaming up with international designers, further innovating their own productive capabilities. To that end, this collaboration with Pretziada is their first collection based on historic Sardinian textiles.
1. Define tradition.
To us, it means constant discussion with all of the various components - artisans, designers, historians, architects, etc - in order to figure out how to sensibly modernize our craft.
2) What do you love most about your job?
When we create something new that can amaze people for its originality and high level of quality.
3) Your favorite place in Sardinia?