Pretziada is an interdisciplinary project combining the worlds of journalism, design, craftsmanship and tourism. Our mission might seem contradictory - we want to bring the world to Sardinia in order to preserve all of the particularities of this island. But we truly believe that, working with full respect for the unique local heritage and traditions we can bring change, modernity and innovation to Sardinia without losing an ounce of authenticity.
WORDS & PICTURES
Much of our time is spent traveling the island, discovering people and places that make Sardinia what it is. We avoid specialization - when something intrigues us, we investigate. That makes Pretziada an invaluable resource of photographic and textual reference for anyone interested in the particular heritage of this island. We also contribute to select publications intrigued by Sardinia's particular history and way of life. Most of our photographs are also available as limited edition prints (please visit the Shop for details).
OBJECTS & SHOP
Our small, curated collection is composed of a combination of classic Sardinian art-crafts as well as exclusive collaborations between Sardinian artisans and international creatives. Each item is backed up by months of research and confrontation, followed by true interaction among the artists, artisans, designers and us. The collection exudes sardità (the essence of Sardinia) with a contemporary, clean aesthetic.
ACCESS & ASSISTANCE
The island of Sardinia is as beautiful as it is difficult to decipher. We’ve created an extensive network of artisans, creative minds and experts on the island, and know the amount of work that lies behind the successful development of commissioned pieces. We're proud to offer support in every phase of custom orders of Sardinian craftsmanship, from planning and design through production and shipping.
Kyre Chenven, a native Californian, and Ivano Atzori, Milanese by birth, moved to the southwest corner of Sardinia four years ago to begin working with artisans on resuscitating local craft. Kyre worked for years as a set designer in New York, while Ivano comes from the world of graffiti and contemporary art.
Together they work symbiotically as cultural translators: writing and photographing the particularities of the island, reproposing new designs of classic pieces, producing original designs of international creatives and assisting the artisans' to shape their future trajectory. Research and narration are at the heart of their practice.